Like love, marketing makes the world go round. As business owners, we understand the importance of marketing when it comes to closing deals. Aside from driving new business, strong marketing strategies can also help you cultivate meaningful relationships with your audiences. The result? A tenfold return on investment through client referrals and strong conversion rates across marketing channels. But when you’re short Read More
Jump into January: Implement your 2023 business plan with these team-building tips
It's a new year, which means it's time to start implementing the business plan you developed for 2023. If you want to make the most of the next 12 months ahead and put your plan into action, you must build a team that can support you in achieving your goals. No matter how smart, talented and resourceful you may be, you can't do everything by yourself. It takes a solid team to take a business to the next level, and Read More
Purpose and profits — public benefit corporations: A new emerging business structure
It is a long-held capitalist axiom that businesses exist solely to make a profit. Typical for-profit corporations are legally required to act in the best interests of their shareholders, which means maximizing profits—often at the expense of other considerations. In fact, failure to focus strictly on profits can expose corporate leadership to shareholder litigation. But this exclusive focus on profits, sometimes Read More
Your Free Business Plan Template
The beginning of the year provides the perfect opportunity to pause and reflect on what you want to achieve for your business. Maybe you want to grow your team and streamline processes. Maybe you’re preparing to launch a new product or service line. Or, perhaps you’re thinking about opening a new location in a different city or state. Whatever your goals are, it’s important to understand your vision and put steps in Read More
Why Giving Back to the Community as an Entrepreneur Matters
As an entrepreneur, you’re in a unique position to make a difference in your community. Not only do you have the opportunity to help others through your business, but you can also inspire others to take action and make a difference as well. Continue reading to learn about the importance (and benefits) of giving back to the community as an entrepreneur, along with tips to help you and your team get involved. We’ll Read More
Achieve Your 2023 Business Goals by Planning Ahead. Here’s How.
Successful business owners plan ahead. As simple as it sounds, taking a couple of days in Q3 and Q4 to identify your business goals and strategies for the following year can bring you that much closer to making those goals happen. Ask yourself what you want for yourself and your business in 2023. Goals are usually tied to time, money or reputation. Do you want to increase revenue? What about your profit margin? Do Read More
