Using Business to Tell Stories That Matter

Build and Serve The 2026 Business Reset podcast episode

Some stories do more than move people. They move people to act.

In this episode of More Than Legal, we are joined by Coury Deeb, an award-winning, Emmy-nominated filmmaker with more than 20 years of experience across 30 countries and 30 states.

Coury is the founder and director of Nadus Films and co-owner of Nadus Studios, Kentucky’s first sound stage campus. Through his work, he helps businesses, nonprofits, and mission-driven organizations tell stories with purpose and impact.

The Story Behind Nadus Films

Nadus Films was born from a trip to Sudan, where Coury saw how powerful storytelling could be for people and communities whose voices often go unheard.

The name Nadus is Sudan spelled backward, a reminder of where that mission began and why the work still matters.

Commercial Work and Meaningful Work

Coury describes commercial work as the work that feeds the family, while meaningful work feeds the soul.

Through Nadus Films and the Give a Story program, he helps nonprofits share stories they may not have the resources to tell on their own. That work helps organizations build awareness, inspire support, and move people to action.

Build and Serve The 2026 Business Reset podcast episode

Profit Is a Tool

One of the strongest takeaways from the episode is Coury’s view on profit.

Profit matters because it allows a business to grow, support its team, and create more opportunities. But profit should never become the mission itself.

When used well, profit becomes a tool for service, impact, and purpose-driven work.

The Bottom Line

Business can be more than a way to generate revenue. It can be a platform for storytelling, service, and real impact.

Coury’s work is a reminder that meaningful stories can create connection, inspire generosity, and move people toward action.

At SAGE, we believe purpose-driven leaders have the ability to build businesses that do more than make money. They can help tell stories that matter.

that matter.

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