The Founder Journey Beyond the Exit

Build and Serve The 2026 Business Reset podcast episode

In this episode of More Than Legal, Anthony Lamot shares lessons from building, scaling, and exiting DESelect, a marketing optimization platform connected to Salesforce and used by enterprise teams around the world.

Anthony is the Co-Founder and former CEO of DESelect, which was acquired by Unaric in 2025. His journey goes from psychology and marketing technology to SaaS, venture capital, acquisition, and lucid dreaming.

Sell Before You Build

One of Anthony’s biggest lessons for founders is simple: sell before you build.

Before writing code or spending months perfecting a product, founders need to test whether people actually want what they are creating. For DESelect, early customer interest helped validate the idea, create traction, and build momentum before raising capital.

Culture Matters in an Exit

Anthony also shares what it was like to go through the acquisition process. For him, the exit was not only about valuation, terms, or closing the deal. It was also about culture.

During due diligence, his team also did reverse due diligence. They asked questions, met with the buyer in person, and spent time understanding how they thought about people, culture, and the future of the company.

When you sell a company, you are not only handing over a product. You are trusting someone else with your team, your customers, and the culture you built.

The Bottom Line

Anthony’s story is a reminder that building a company is both a business journey and a personal one.

From selling before building, to navigating acquisition, to exploring consciousness and lucid dreaming, this conversation offers practical lessons on entrepreneurship, values, resilience, and what comes after the exit.

Build and Serve The 2026 Business Reset podcast episode

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