3 marketing strategies to show your audience you love them

Like love, marketing makes the world go round. As business owners, we understand the importance of marketing when it comes to closing deals. Aside from driving new business, strong marketing strategies can also help you cultivate meaningful relationships with your audiences. The result? A tenfold return on investment through client referrals and strong conversion rates across marketing channels. But when you’re short Read More

Jump into January: Implement your 2023 business plan with these team-building tips

It's a new year, which means it's time to start implementing the business plan you developed for 2023. If you want to make the most of the next 12 months ahead and put your plan into action, you must build a team that can support you in achieving your goals.  No matter how smart, talented and resourceful you may be, you can't do everything by yourself. It takes a solid team to take a business to the next level, and Read More

Purpose and profits — public benefit corporations: A new emerging business structure

It is a long-held capitalist axiom that businesses exist solely to make a profit. Typical for-profit corporations are legally required to act in the best interests of their shareholders, which means maximizing profits—often at the expense of other considerations. In fact, failure to focus strictly on profits can expose corporate leadership to shareholder litigation. But this exclusive focus on profits, sometimes Read More

Your Free Business Plan Template

The beginning of the year provides the perfect opportunity to pause and reflect on what you want to achieve for your business. Maybe you want to grow your team and streamline processes. Maybe you’re preparing to launch a new product or service line. Or, perhaps you’re thinking about opening a new location in a different city or state. Whatever your goals are, it’s important to understand your vision and put steps in Read More

Why Giving Back to the Community as an Entrepreneur Matters

As an entrepreneur, you’re in a unique position to make a difference in your community. Not only do you have the opportunity to help others through your business, but you can also inspire others to take action and make a difference as well.  Continue reading to learn about the importance (and benefits) of giving back to the community as an entrepreneur, along with tips to help you and your team get involved. We’ll Read More

Achieve Your 2023 Business Goals by Planning Ahead. Here’s How.

Successful business owners plan ahead. As simple as it sounds, taking a couple of days in Q3 and Q4 to identify your business goals and strategies for the following year can bring you that much closer to making those goals happen.   Ask yourself what you want for yourself and your business in 2023. Goals are usually tied to time, money or reputation. Do you want to increase revenue? What about your profit margin? Do Read More

Case Study: Software Company Business Strategy & Dispute Resolution

Many business owners understand the implications of legal disputes involving disgruntled clients and employees. They can be stressful, time-intensive and costly. When a Georgia-based software development company asked us to help them navigate an active legal dispute, we applied our IT and software development expertise to achieve a positive resolution for them. As a result of the dispute, the company recognized the Read More

How to Ensure Your Business’s Success in Just 12 Months

Running a business requires dedication every day of the year. All that hard work can only take you so far, however. To be truly successful, businesses must develop and implement a solid business plan that supports their growth while staying compliant with the law. There are five key pillars you need to focus on to ensure your business's success in as little as 12 months: sales and marketing, production and delivery, Read More

3 Questions Tech Entrepreneurs Should Ask Themselves Before Laying Off Employees

More than 32,000 people have been laid off from the U.S. technology sector in 2022, and only 9% of tech workers are feeling confident in their job security (CNBC.com). It's never easy laying off employees, but sometimes it's necessary for the survival of a company.  If you're a tech entrepreneur and considering laying off employees to keep your business afloat, there are three questions you need to ask yourself first Read More

Rules & Regulations Technology Entrepreneurs Should Know

Technology entrepreneurs are always thinking outside of the box. They see opportunities where others see problems, and they have the drive and determination to make their visions a reality. However, technology entrepreneurship is not without its challenges.  There are several rules and regulations all technology entrepreneurs need to be aware of, and if you don't abide by them, you could find yourself in legal Read More