3 Marketing Strategies to Show Your Audience You Love Them

Like love, marketing makes the world go round. As business owners, we understand the importance of marketing when it comes to closing deals. Aside from driving new business, strong marketing strategies can also help you cultivate meaningful relationships with your audiences. The result? A tenfold return on investment through client referrals and strong conversion rates across marketing channels. But when you’re short Read More

Jump Into January: Implement Your 2023 Business Plan with These Team-Building Tips

It's a new year, which means it's time to start implementing the business plan you developed for 2023. If you want to make the most of the next 12 months ahead and put your plan into action, you must build a team that can support you in achieving your goals.  No matter how smart, talented and resourceful you may be, you can't do everything by yourself. It takes a solid team to take a business to the next level, and Read More

Purpose and Profits — Public Benefit Corporations: A New Emerging Business Structure

It is a long-held capitalist axiom that businesses exist solely to make a profit. Typical for-profit corporations are legally required to act in the best interests of their shareholders, which means maximizing profits—often at the expense of other considerations. In fact, failure to focus strictly on profits can expose corporate leadership to shareholder litigation. But this exclusive focus on profits, sometimes Read More

Your Free Business Plan Template

The beginning of the year provides the perfect opportunity to pause and reflect on what you want to achieve for your business. Maybe you want to grow your team and streamline processes. Maybe you’re preparing to launch a new product or service line. Or, perhaps you’re thinking about opening a new location in a different city or state. Whatever your goals are, it’s important to understand your vision and put steps in Read More