Meet The SAGE Team

Lisa Lia, Esq.

Jordan Alford, Esq.

Senior Counsel

Jordan Alford brings over a decade of experience as a trusted advisor, helping families and businesses navigate complex legal and financial landscapes. As an attorney, he has specialized in estate planning and business succession, guiding clients through some of the most critical decisions of their lives. His expertise and high ethical standards have been recognized by several courts in the Metro-Atlanta area, which frequently have appointed him to serve in fiduciary roles as a conservator and guardian ad litem, entrusting him with the financial well-being and protection of vulnerable individuals.

Jordan is particularly passionate about partnering with entrepreneurs and startup businesses to build a solid legal foundation for their vision. He has served as a strategic advisor through every stage of the business lifecycle, from the critical first steps of entity formation to navigating the complexities of growth, including contract review, employment matters, and ongoing regulatory compliance. He understands that founders need to focus on innovation and growth, and he provides the essential legal framework to make that possible. Moreover, he offers a unique, holistic perspective, helping founders integrate their business planning with their personal estate and succession goals to ensure their hard-earned success is protected for the long term.

What sets Jordan apart is his ability to distill intricate legal and financial concepts into clear, actionable advice. He combines a lawyer's analytical rigor with a passion for clear communication, ensuring clients feel empowered and understood. In addition to his legal knowledge, Jordan has a background dealing with intricate financial and regulatory matters, including having passed rigorous securities exams – demonstrating his commitment to continuous learning and his ability to master complicated regulatory matters.

Originally from the metro Atlanta area, Jordan and his family recently relocated and are proud to call Salem, Oregon their new home. When he’s not in the office, you can often find him on a local field or court. As a father of two, he is deeply involved in the community as a coach for youth softball, baseball, basketball, and volleyball, where he enjoys mentoring the next generation of leaders and team players.

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